International Distribution Channels and Market Entry Strategies
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International Distribution Channels & Market Entry
Key Channel Functions
- Distribution channels provide information and advice to buyers, including advice and promotions.
- Direct access / channel involves reducing the number of contacts needed to reach the target audience.
- Numerical distribution measures how many sales points carry a company's product.
- A mixed channel combines direct and indirect market access strategies.
- Logistics perform storage, transportation, and assortment diversification.
Channel Mapping Table
| 1 | 2 | 3 | 4 |
| D | A | G | H |
| 5 | 6 | 7 | 8 |
| F | E | C | B |
Market Entry Examples
- IKEA China -> Mixed access - joint ventures or piggybacking
- Ferrari in Switzerland -> Mixed access – licensing
- Samsung in the U.S. -> Indirect access – trading companies
- Case Study: Starbucks