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English Grammar Cheat Sheet: Reported Speech, Verbs & More

Classified in French

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English Grammar Cheat Sheet

Stative Verbs

Believe, know, understand, remember, forget, think

Reported Speech

Modal Verbs

Must – had to

Time Expressions

  • Now – at the moment
  • Today – that day
  • Tonight – that night
  • This (morning, week) – that (morning, week)
  • Yesterday – the day before
  • Last (week, month, year) – the (week, month, year) before
  • (Two days/ a year) ago – (two days/ a year) earlier
  • Tomorrow – the next/following day
  • Next (week) – the following (week)

Place

  • This – that
  • These – those
  • Here – there

Questions

  • Direct Speech: Where are you going?
  • Reported Speech: Mum asked where I was going.
  • Direct Speech: Are you famous?, he asked her.
  • Reported Speech: He asked her if she was famous.
  • Direct Speech: Do you like horror films?, she asked.
  • Reported
... Continue reading "English Grammar Cheat Sheet: Reported Speech, Verbs & More" »

Effective Media Relations: Strategy and Outreach

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Effective Media Relations Guidelines

  • Identify which journalists are most relevant for which story.
  • Read their articles or posts; it takes time, but it pays off.
  • Distribute relevant information to the right people.
  • Make the media your ally.
  • Make journalists’ jobs easier by saving them time and effort. Always be available to provide them with the information they need, in the format they require.
  • The media needs news, information, and fillers on a regular basis.
  • The media is not interested in what you want. They are only interested in what their readers, listeners, or viewers want.
  • Information must be aimed, adapted, and presented in a way that meets their needs and requirements, in their format.
  • Establish person-to-person contact.
  • Develop a personal
... Continue reading "Effective Media Relations: Strategy and Outreach" »

Dorian Gray: Basil Hallward's Fate and Final Chapters

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Literary Opposites and Vocabulary

  • Beauty: Ugliness
  • Dangerous: Safe
  • Evil: Pleasant
  • Good-looking: Ugly
  • Loved: Hated
  • Terrible: Good
  • Ugly: Beautiful / Good-looking
  • Young: Old

Analysis of Chapters 12 and 13: Basil Hallward's Fate

Instruction: Review the following questions and answers based on Chapters 12 and 13 of The Picture of Dorian Gray.

  1. Where was Basil going?

    Basil was planning to go to Paris, but Dorian murdered him that night.

  2. What had Basil heard about Dorian?

    Basil had heard terrible things about Dorian's reputation.

  3. Where did Dorian take Basil?

    Dorian took Basil to his home (specifically, the locked room where the portrait was kept).

  4. How did Basil feel when he saw the picture?

    He felt afraid and horrified because the portrait had changed, reflecting Dorian'

... Continue reading "Dorian Gray: Basil Hallward's Fate and Final Chapters" »

Addressing Educational Equity: Student Performance Gaps & Inclusion Strategies

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Key Trends in Educational Outcomes (2009-2012)

  • Equity in education outcomes deteriorated between 2009 and 2012.

Gender Differences in Academic Performance

  • In 2012, girls outperformed boys in reading by an average of 29 score points.
  • In 2012, boys outperformed girls by 16 score points in mathematics, a 7-point larger gender gap than seen in 2003.
  • Across OECD countries, 42% of students (64% of girls) believe their failure in mathematics is due to a lack of ability. In Spain, this figure rises to 74% of students (80% of girls).

Socioeconomic Origin and Academic Performance

  • In 2012, socioeconomically advantaged students outperformed less-advantaged students by 34 score points in mathematics.

Ethnicity and Academic Performance

  • The immigrant student population
... Continue reading "Addressing Educational Equity: Student Performance Gaps & Inclusion Strategies" »

Corporate Identity, Communication Strategy, and Crisis Management Essentials

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Corporate Identity and Philosophy

Corporate Identity Touchpoints (Exposures)

  • Visual and verbal identity and symbols
  • Product appearance
  • Environment
  • Websites
  • Communications
  • People
  • Co-branding

Key Corporate Communication Areas

  • Visual and verbal identity and symbols
  • Product appearance
  • Environment
  • Events
  • Internal communications
  • Crisis management

Defining Corporate Philosophy

To define corporate philosophy, we must answer three fundamental questions: What do I do? Where do I want to go? How do I do it?

Components of Corporate Philosophy

  • Mission: Responds to "What do I do?" (Current purpose).
  • Vision: Responds to "Where do I want to go?" (Future goals of the organization).
  • Core Values: Responds to "How do I do it?" Determines the way the organization and its employees
... Continue reading "Corporate Identity, Communication Strategy, and Crisis Management Essentials" »

The Passive with Reporting Verbs: Examples and Usage

Classified in English

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The Passive with Reporting Verbs

We can use passive reporting verbs in two ways:

1. Subject of the subordinate clause + verb in the main clause is the passive + to + infinitive of the verb in the subordinate clause.

The university is said to be one of the best in the country. (= Se dice que la universidad es una de las mejores del país.)

The exam is expected to be really difficult this year. (= Se espera que el examen sea más difícil este año.)

2. It + passive form of the reporting verb + that + subject + verb

It is believed that the class will be very popular. (= Se cree que la clase será muy popular.)

It's thought that boys prefer exams to coursework. (= Se cree que los chicos prefieren los exámenes al trabajo diario.)

Reporting Verbs:

  • accept
  • hope
  • say
  • believe
  • know
  • think
  • claim
... Continue reading "The Passive with Reporting Verbs: Examples and Usage" »

Product Management & Marketing Fundamentals

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Understanding the Product

A Product is anything that can be offered to satisfy a need or want.

A Product Manager understands the product and defines its best strategy.

Defining Product Strategy involves assessing external and internal performance, competitive situation, and the product's position within the overall product portfolio.

Product Attractiveness Factors include price-value, features, quality, and service mix.

Product Levels

Products can be understood at five distinct levels:

  • Core Benefit: The fundamental benefit or service the customer is truly buying.
  • Basic Product: The actual product features, design, quality, and packaging.
  • Expected Product: The set of attributes and conditions buyers normally expect when they purchase this product.
  • Augmented
... Continue reading "Product Management & Marketing Fundamentals" »

Key Vocabulary & Definitions for Everyday Life

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Essential Vocabulary: Definitions for Modern Life

Expand your understanding of key terms across various domains, from fashion and social interactions to careers and global issues.

Fashion & Style Terminology

  • Stud: A small, decorative metal object used as an embellishment for clothing or accessories.
  • Baggy: Loose-fitting, often referring to clothing.
  • Fringe: Hair cut short and worn over the forehead; also, a decorative border of hanging threads.
  • High Heels: Shoes with a raised heel, typically worn by women.
  • Plain Denim: Denim fabric without embellishments or patterns, offering a simple aesthetic.
  • Tie-Dyed Cotton: Cotton fabric decorated with a tie-dye pattern.
  • Striped Silk: Silk fabric featuring a pattern of stripes.
  • Flowy Velvet: Velvet fabric with
... Continue reading "Key Vocabulary & Definitions for Everyday Life" »

EFQM Model and ISO 9001:2015 Quality Management Principles

Classified in Economy

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Systems:

Since its inception, the EFQM Model has provided a blueprint for organisations across and beyond Europe to develop a culture of performance and innovation. Allows organisations to embrace change, drive performance and evolve for the future. Here are just some of the Model benefits:

  • Define your purpose:

Purpose is the lifeblood of any organisation. Without it, there is no reason to serve. The new EFQM Model places an unparalleled emphasis on the importance of purpose, vision and agile strategies to organisations if they are to create sustainable value.

  • It helps create your culture:

The new EFQM Model is an innovative culture creator, valuing core quality beliefs and shared goals at the heart of organisations whilst allowing them to remain... Continue reading "EFQM Model and ISO 9001:2015 Quality Management Principles" »

Mastering Business English: Essential Phrases for Effective Communication

Classified in Spanish

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First of all. From my point of view. To begin with. That's why. Anyhow(de todas formas) Anyway (de cualquier manera) Meanwhile. Until then (hasta entonces) In short (en resumen) To sum up. After all (al fin y al cabo) All of sudden(de repente) As I pointed in (segun quedo indicado en) As far as i know (que yo sepa) It is strange that (es raro que) It just so happened that (da la casualidad que) it turns our that (resulta que) the way i see it( a mi modo de ver)

In reply to your letter of..(en respuesta a su carta) I regret to inform you that..(lamento comunicarle) We find it necessary to inform you.(nos es necesario informarle) I enclose our order of...(adjunto nuestro pedido)
To enquire (para informarme) behavior (conducta) I am offering
... Continue reading "Mastering Business English: Essential Phrases for Effective Communication" »