Key Marketing Concepts & Strategies
PESTLE Analysis
Factors outside organizational control that impact long-term strategies.
Market Research
Connecting consumers, customers, and the public to the market through information for decision-making.
Customer Relationship Management (CRM)
Building customer loyalty through communication and rewards to increase satisfaction, commitment, and retention.
Customer Centricity
Prioritizing the customer experience throughout the entire process, from awareness to post-purchase.
Emotional Impact
Positive or negative experiences linked to specific physiological responses.
Conceptual Consumption
Influence of expectations shaped by advertising and branding on purchasing decisions.
Commodities
Uniform, interchangeable goods with minor quality variations across...