Hotel Revenue Management and Yielding Strategies
Classified in Economy
Written on in
English with a size of 82.36 KB
ALOS: Average Length of Stay
Total occupied room nights/total bookings
Attrition
Difference between the number of rooms reserved compared to the number of rooms used
Booking Curve
An important tool for yielding that provides a visual representation of the pickup, number of bookings, availability, and yielding capacity of the hotel over time
Pick Up
No. of reservations between today & day of arrival
Contract
>30 nights + large volume
Group
>10 rooms, contract, deposit
- Corporate: Negotiated rate for a block with a specific company
- Association/Convention: Negotiated rate for a block with trade, professional, philanthropic association
- Government: Negotiated rate for a block with a qualifying government agency
Transient
Ind & groups
- Retail: Market