Notes, summaries, assignments, exams, and problems for Arts and Humanities

Four Key Processes Enhanced by Visual Thinking

Let’s examine four processes improved by visual thinking:

1. Understand the Essence

• Visual Grammar: The Business Model Canvas poster is a conceptual map that functions as a visual language with corresponding grammar. It tells you which pieces of information to insert in the model, and where.
• Capturing the Big Picture: By sketching out all the elements of the Canvas, you immediately give viewers the big picture of a business model. A sketch provides just the right amount of information to allow a viewer to grasp the idea, yet not too much detail to distract them.
• Seeing Relationships: Understanding a business model requires not only knowing the compositional elements, but also grasping the interdependencies

Architecture: Beyond Creative Design

A lot of people think that being an architect is all about designing, but they tend to forget that it takes more than just creativity to succeed. To thrive in the architectural profession, you must be able to think outside the box. The process of designing and constructing a building is long and complex. An architect must consider the environment, the weather, the function, the materials, and many other factors beyond just the overall aesthetic look of the structure.

Historical Roots of the Architectural Profession

While the term 'architecture' traces its origins back to Ancient Greece, the field had not yet become a recognizable profession in its own right during those times. The first identifiable architect... Continue reading "The Architectural Profession: Skills, History, and Design Innovation" »

William Blake: Poet, Painter, and Radical Visionary

William Blake was born in London in 1757. His origins were humble, and he remained poor all his life. He studied at the Royal Academy of Arts.

As a painter and engraver, Blake emphasized the power of the imagination. He was a political freethinker and remained a radical throughout his life.

Rejection of Neoclassicism

Blake is regarded as an Early Romantic because he rejected neoclassical literary style and themes. He emphasized the importance of imagination over reason and believed that ideal forms should be created not from the observation of nature but from inner visions.

His prose work often consisted of a mixture of aphorisms, anecdotes, and proverbs.

Blake's Philosophy of Complementary Opposites

Blake... Continue reading "William Blake's Vision: Imagination, Dualism, and Early Romanticism" »

Drivers of the Modern Advertising Industry

• Generalization of consumption and globalization
• Development and new main roles of the media
• The interest of advertising from all kinds of clients
• Development of advertising techniques
• New technologies applied to ICTs (Information and Communication Technologies)
• Investment is higher, moving from R&D to R&D&I (Research, Development, and Innovation)
• It is a mature profession

Advertising Insights: Needs, Desires, and Supply

Advertising Insight involves the relationship between Needs, Desire, and Supply. It is everyday and touches the consumer closely, forming part of their life. It addresses an issue, often unclear, that affects the consumer, for whom the product offers a solution. This represents an... Continue reading "Advertising Fundamentals and Marketing Models" »

Growing Up in Ancient Greece

Marketing & Sales Terminology

Brand Awareness

Que la gente conozca la marca

Brochure

Folleto

Direct Mail

Mensaje directo

Give a Discount

Ofrecer un descuento

Hit

Visita

Hype (Verb)

Publicidad fuerte

Leaflet

Panfleto

Marketing Advantage

Ventaja de marketing

Marketing Solution

Solución de marketing

Point of Sales Display

Material de puntos de venta

Point-of-Sale

Punto de venta

Sponsorship

Patrocinio

Target Audience

Público objetivo

To Carry Out Market Research

Llevar a cabo estudios de mercado

Trade Event

Evento comercial

Trade Fair

Feria comercial

Viral Marketing

Comercialización viral

Business Operations & Strategy

Achieve an Ambition

[Definición pendiente]

An Entrepreneur

Empresario

Buy into a Franchise

Adquirir una franquicia

Capitalize on (Verb)

Aprovechar

Close Down (

Part of the Universal Creative Process

Composition

Golden Ratio: Fibonacci Number by Leonardo de Pisa

Composition Rules

The Dark Knight Rises (2012)

• Director: Christopher Nolan
• Cast: Christian Bale, Tom Hardy, Anne Hathaway, and Joseph Gordon-Levitt

Synopsis

Christian Bale stars as both the classic caped crusader and his billionaire alter-ego, Bruce Wayne. In this third installment of Christopher Nolan’s Batman films, Bruce Wayne no longer feels that the city of Gotham needs a hero and goes on a secluded hiatus. However, when a new villain, Bane (Tom Hardy), threatens Gotham City, Wayne dons his cape and mask once more.

Review

Christopher Nolan brings yet another adrenaline-filled, comic-inspired movie to the big screen. We see all sorts of familiar faces this time around, but the audience is introduced to a few new characters as well.

When crisis threatens Gotham... Continue reading "The Dark Knight Rises: A Cinematic Analysis" »

Character Dynamics and Rising Conflict

The character of Beatrice is warm-hearted. On Page 7, we read: “Beatrice—there are tears on her eyes. She turns and grabs Eddie’s face in her hands.” This suggests to the audience how Eddie is compassionate and patriotic toward Italian immigrants, as he understands the poverty they are suffering. We also realize how important Beatrice's family is to her. Having “tears” produces a visual effect that simultaneously makes the scene dramatic; additionally, grabbing Eddie’s face heightens the excitement, making everyone realize the drama on stage.

On Page 21, when Rodolfo starts singing, Catherine falls in love with him. Eddie counterattacks to stop the seduction: “Eddie rises and moves upstage.... Continue reading "Character Dynamics and Rising Conflict in Arthur Miller's Play" »