Notes, abstracts, papers, exams and problems of Arts and Humanities

Thirdly, impressionist descriptions, symbols, and motifs in the novel contribute to addressing Modernism's issues. Influenced by Joseph Conrad's language in Heart of Darkness, Fitzgerald opts for impressionistic, picturesque language, often using figures of speech. Examples include "Yellow Cocktail Music," "Velvet Dusk," "Blue Gardens," "Vividness," and Daisy's voice, described as "exhilarating" and engaging, with musical ups and downs.

Fitzgerald uses recurring symbols: The green light (hope), seen when Gatsby and Daisy reunite after five years; The clock (remaining time for Gatsby and Daisy) in the same scene; Daisy's destroyed letter from Gatsby (their resigned love's end); The blue light (sadness and melancholy); Gatsby's mansion (wealth... Continue reading "Modernist Techniques in The Great Gatsby" »

Lesson 1: Introduction to Luxury and Its Characteristics

A) Defining Luxury

The word luxury originates from the Latin word Lux, meaning light. The luxury market is no longer solely defined by income levels, personal wealth, or spending budgets.

B) The Dual Nature of Luxury

Luxury has a double meaning:

• Lux: Light (the angel)
• Luxus: Abundance
• Luxation: Gap, excess
• Luxuria: Bad habit (the devil)

C) The Intangibility of Luxury

The luxury goods industry is characterized by intangibility more than any other sector.

D) Luxury and Retail

People often misunderstand luxury by focusing solely on brands. However, luxury companies are primarily retailers.

E) The Paradox of Luxury

A luxury brand's strategy balances exclusivity, which drives image, and accessibility, which... Continue reading "Luxury Brands: Definition, Features, and Market Insights" »

What is a Brand?

A brand encompasses everything that represents your company in the minds of consumers. It's the culmination of people's perceptions of your customer service, reputation, advertising, and even your logo. When these elements work harmoniously, your brand thrives. Conversely, even a company with exceptional products can suffer from a damaged brand due to poor customer service.

How Strong Branding Impacts Your Business

1. Branding Improves Recognition

Your logo is a key element of your brand identity. Just think about the instant recognition associated with McDonald's golden arches or the USPS eagle. As the "face" of your company, your logo needs to be memorable and impactful. A professional logo design should be simple enough to remember... Continue reading "The Impact of Strong Branding on Business Success" »

Cooperative Culture: The values, beliefs, and traditions in a company that influence the behavior of its staff. It's important for job seekers to know about an organization's culture before accepting a job.

Cultura cooperativa: Los valores, creencias y tradiciones en una empresa que influyen en el comportamiento de su personal. Es importante que los solicitantes de empleo sepan sobre la cultura de una organización antes de aceptar un puesto de trabajo.

Informal Communication & Actions

Company Attributes

The Urgency of Intersectionality

In the TED Talk "The Urgency of Intersectionality," law professor Kimberlé Crenshaw explains the origin and importance of intersectionality. She starts with an exercise that demonstrates the low level of awareness surrounding the names of African-American women killed by the police. Moreover, she explains why their stories are unknown and what we can do to raise public awareness.

The Origin of Intersectionality

Kimberlé Crenshaw coined the term “intersectionality” when she read the case of Emma DeGraffenreid, an African-American woman who sued a car manufacturing plant for not hiring her. DeGraffenreid argued that she faced discrimination based on both her race and gender, as the industrial work was available... Continue reading "The Urgency of Intersectionality: Understanding Overlapping Oppressions" »

• The earliest preserved art object to date to the Paleolithic period, which occurred between 44000 and 9000 BCE.

• The inhabitants of ancient Sumer in Mesopotamia established the earliest city-states.

• Hierarchy of scale is used to indicate the greater importance of figures by either size or position.

• The Neolithic architecture in northern Europe is described as megalithic because it uses large stones.

• The two centuries of peace that began under the reign of the emperor Augustus are called the Pax Romana.

• Any sculpture that is completely detached from its original material so that it can be seen from all sides is called a sculpture in the round.

• Ancient Mesopotamia is situated in the so-called “fertile crescent” between the Tigris and Euphrates Rivers.

The Modern Theater

THE MODERN THEATER.
REALISM: An attempt to faithfully reproduce the surface appearance of life, especially that of ordinary people in every day situations.
CHARACTERISTICS: 1. Eliminates traditional conventions; utilizes realistic conventions.
2. Presents controversial and/or unpleasant themes.
3. A box set (3 walled room -- realistic instead of proscenium)
4. Actors and actresses must behave as if they lived in a room; speak and act naturally, which means that they don't declaim in oratorical passion, nor talk to the audience.
5. No soliloquies nor asides.



HENRIK IBSEN (1828-1906): Is considered the father of modern realistic drama, His plays attacked society's values and dealt with unconventional subjects within the form of the... Continue reading "The Emergence of Realism in Modern Theater" »

Essential Film and Audio Production Terms

Radio and Podcasting

• Radcom brief: Similar to a job advertisement.
• Pod: A radio program that is stored in a digital format, which you can download.

Film Production

• Cue: A word or action in a film that is used as a signal by a performer to begin saying or doing something.
• Running order: The order in which the parts of an event have been arranged to happen.
• Debriefing: A document that collects information about the customer.
• Release form: Permission to shoot on certain locations.
• DV footage: Nonprofessional filming.
• Pull focus: The focus of the camera is moved from one point to another.
• Recce: To visit a place to see the location and possibilities.
• Hook: Something that keeps you watching a film.
• Approach: To come

1. The Hook Shot

This shot is sometimes called a leading shot. It’s the shot that grabs you or ‘hooks’ your attention and draws you into the photo-essay. It’s often the first shot of the essay. It is an image of a thing or person that is often very creative and leaves the viewer wanting information about the topic.

2. The Establishing Shot

The establishing shot lays out the visual context for the story. It is often a wide shot that shows the setting or the environment where the story takes place or where the character lives/has been.

3. The Medium Shot

The medium shot serves to inform the viewer who the characters are, and what they are doing. The shot should include both the subject and its surrounding. If your story has people in it, the... Continue reading "Essential Shots in Photo-Essays: A Guide" »

Literary Terms and Definitions

Iridescent: Showing luminous colors that seem to change when seen from different angles.

Infallibility: Knowing truth with certainty. Can refer to a person (or a group of persons), to an act of teaching by these persons, or to the information being taught.

Mar: Impair the appearance of; disfigure.

Condone: Accept and allow (behavior that is considered morally wrong or offensive) to continue.

Disarming: (Of manner or behavior) having the effect of allaying suspicion or hostility, especially through charm.

Uncanny: Strange or mysterious, especially in an unsettling way.

Solicitously: Anxious or concerned.

Scruples: A feeling of doubt or hesitation with regard to the morality or propriety of a course of action.

Zealous: Feeling... Continue reading "Literary Terms and Definitions: Enhance Your Understanding" »