Understanding Broadcast Media: Radio and Television
Classified in Arts and Humanities
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The Radio Medium
Radio is a medium designed to inform, entertain, and accompany the listener.
Radio Models and Programming
- Funding: Radio stations differ by receiving funding (public and private).
- Territorial Coverage: Stations vary by coverage (autonomic, state, or local).
- Programming Types:
- Generalist: Offers varied programming including news, magazines, contests, musical segments, sports, and cultural content (e.g., Onda Cero).
- Specialized: Broadcasts mono-content intended for a very specific audience (e.g., informative, musical). This includes theme radio (always on a single topic, e.g., Eje 40p.).
- Radiofórmula: Follows a single program scheme.
- Mixed or Hybrid: A specialized station that also features different content (e.g., Rivera Radio Axis)