Understanding Media Types and Journalism Subgenres
Classified in Arts and Humanities
Written on in English with a size of 2.83 KB
Media Classification
Media can be classified according to the communication codes employed:
- Written Press: Employs linguistic, iconographic, and typographical codes.
- Cinema and TV: Utilize linguistic, iconographic, and chromatic codes.
- Radio: Relies on sound and linguistic codes.
Features of Mass Media
- The receiver is plural.
- Economic interests and the issuing companies' ideologies largely determine the transmitted content.
- Advertising funds the media.
- Feedback is difficult; the receiver usually cannot influence the program and its development.
- The importance that the receiver gives to the medium, for example, when we sit down to watch TV and do not see a previously selected program, that is, priority is given to the medium before the message.