Marketing and Research Techniques: A Comprehensive Guide
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Marketing and Research Techniques
1. Brainstorming
Characterized by bringing together a group of people to discuss a topic. It aims to generate ideas among all participants and select the best ones from the brainstorming session.
2. Delphi Method
The Delphi method presents the following characteristics:
- Anonymity: Participants are unknown to each other, and even personal data remains confidential. Anonymity allows individuals to express their opinions freely without fear of judgment.
- Moderator: A moderator guides the discussion and ensures the group stays focused on the topic.
- Free Response Interviews: Respondents answer interview questions openly. While there's a possibility of insincere answers, it's often balanced by the diverse perspectives of