Communication Theory Foundations: Shannon & Schramm Models
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Claude Shannon: Information Theory Pioneer
Claude Elwood Shannon (Michigan, 1916-2001) was a foundational figure in information theory. His work, often associated with Warren Weaver, focused on the effective transmission of information through a channel, addressing technical problems related to the meaning and desired meaning of messages.
Shannon-Weaver Model Concepts (1948)
The model, influential in cognitive psychology, describes how a subject searches, selects, transforms, and reproduces information, adjusting the sender's action based on feedback. Key elements include:
- Transmitter and Receiver: The tools or devices used in communication.
- Communication Channels & Codes: Compatible channels and codes are essential for effective communication