Unifying Decentralized Marketing Teams and Managing Brand Crises
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Building a United Marketing Team in a Decentralized Business
In the world of branding and marketing, we all know how crucial it is to share knowledge and information among colleagues and teams. It is no accident that we often work in open-plan offices—an environment that supports the sharing of ideas, teamwork, and collective creativity.
Encourage a 'One Team' Ethos
Psychology plays a vital role in any team activity. The key lies in developing a "one team" ethos that values every member, regardless of their location.
- Share news of successes and applaud the collective results of team endeavor and hard work.
- If people perceive themselves as valued members of the team, positive connections—even cross-border friendships—and a boost in collective