Notes, summaries, assignments, exams, and problems for Arts and Humanities

Gestalt Principles: Perception and Marketing

According to the Gestalt school of thought, the content of perception is not simply the sum of the qualities corresponding to the projected image. The mind organizes information into simple forms, suggesting that basic and simple messages are most effective.

Figure-Ground Relationship

Perception requires contrast with the environment. Individuals organize stimuli into a figure and a background:

• Figure: The central element that captures attention, well-defined, solid, and in the foreground.
• Ground: Seen as poorly differentiated, indefinite, vague, and continuous.

While people tend to organize perceptions in terms of figure and ground, the decision of what is perceived as figure and what as background depends... Continue reading "Gestalt Principles: Enhance Perception and Marketing Strategies" »

Twentieth Century Novel Characteristics

It is characterized by significant technical innovations. The narrative technique experiences a dramatic renewal.

Narrator and Point of View

The narrator tends to be objective, acting as a film camera. It merely reports what the characters say or do. Some techniques favor the narrator's "disappearance":

• Dialogue gains importance and occupies much of the novel.
• The free indirect style is introduced, using the third person.
• First-person narrative is often used, allowing access to much information. This is taken to its extreme with interior monologue.
• Sometimes, second-person narrative is used, where the narrator tells "you" the facts, addressing either another person or the self.

Argument Focus

The argument is not... Continue reading "Novel Techniques: 20th Century and Post-War Spain" »

Understanding Human Communication Dynamics

The evolution of spoken language involved the ability to link and articulate sounds, shaping the very foundation of human interaction.

Interpersonal Communication Defined

Interpersonal communication is an exchange that transcends the mere transmission of data. It necessitates the presence of another entity to facilitate this exchange. This process occurs between living beings (humans and animals) in general communication, and specifically between human actors in interpersonal communication. The exchange involves information or signs that refer to something beyond themselves.

Human Communication Processes

Human communication processes can be categorized into two main types:

• Technologically Mediated Communication:

Mass Communication Media (MCM) Defined

Mass Communication Media (MCM) are artificial channels through which messages are transmitted to a receiver or social group.

Purpose of Mass Media

The primary purposes of mass media are to inform, educate, entertain, and shape public opinion.

Impact and Effects of Media

Regarding the effect of delivering information and advertising, mass media can:

• Convince people to adopt (persuasion) or avoid (deterrence) a certain attitude.
• Influence and shape public opinion.

Types of Mass Communication Media

Mass media can be categorized by their sensory elements:

• Verbal/Auditory Media (e.g., Radio): Utilize paraverbal elements (intonation) and nonverbal elements (music, sound effects).
• Written/Visual Media (e.g., Newspapers,

Calderón de la Barca: Master of Spanish Baroque Drama

Pedro Calderón de la Barca (1600-1681) was a pivotal playwright and poet of the Spanish Golden Age. His extensive body of work profoundly influenced Spanish theater, evolving Lope de Vega's dramatic formula with deeper philosophical and psychological dimensions.

Key Works and Genres

• Entanglement Dramas (Comedias de Capa y Espada)

  These plays often feature intricate plots, mistaken identities, and honor conflicts, typically set in urban environments.

  • The House with Two Doors is Hard to Guard (La casa de las dos puertas es difícil de guardar)
  • The Phantom Lady (La dama duende)

• Tragic Dramas

  Calderón's tragedies explore profound conflicts, often between individual freedom and destiny, or the complexities

Sculpture

In sculptural representations, there was a clear dominance of religious imagery. The Castilian school was distinguished, represented by the works of Gregorio Fernández, and the Andalusian school, with Martínez Montañés, Alonso Cano, and Pedro de Mena.

Sculpture Characteristics

Work and Author: La Piedad (1616), by Gregorio Fernández (1576-1636).
It was done in polychrome wood, as this allowed for greater realism, emphasizing the expressive ability and drama of the scene.
The figures were part of altarpieces or processions; this work was destined for the church of the Augustinians in Valladolid.
Theme: Religious. The Virgin holds the body of Christ in her arms.
Expressiveness: It tends to emphasize the expressive drama, as seen... Continue reading "Spanish Baroque Art: Sculpture & Painting" »

Realism Literary Movement

Realism was a literary movement that appeared in France in the second half of the nineteenth century, manifested in the narrative genre. Realists rejected the idealism of Romanticism and defended an art inspired by nature to represent in their work, adopting an attitude of thorough observation of the social environment.

Realism Characteristics

• Aims to reflect contemporary everyday life.
• Detailed description of location and time of action.
• Characters typically belong to the middle and lower classes; authors delve into psychological aspects explaining behavior.
• Narrative Techniques: third-person omniscient narrator, free indirect style, and interior monologue.

Naturalism Literary Movement

Naturalism was a literary movement that... Continue reading "Realism and Naturalism Literary Movements" »

Marketing and Research Techniques

1. Brainstorming

Characterized by bringing together a group of people to discuss a topic. It aims to generate ideas among all participants and select the best ones from the brainstorming session.

2. Delphi Method

The Delphi method presents the following characteristics:

• Anonymity: Participants are unknown to each other, and even personal data remains confidential. Anonymity allows individuals to express their opinions freely without fear of judgment.
• Moderator: A moderator guides the discussion and ensures the group stays focused on the topic.
• Free Response Interviews: Respondents answer interview questions openly. While there's a possibility of insincere answers, it's often balanced by the diverse perspectives of

Phidias and Classical Greek Sculpture

Phidias represents the peak of Greek classicism. His figures are ideal prototypes, full of serenity, balance, and beauty. His works are characterized by the serene expression on the faces and the flexibility and transparency of the garments. He is the artist who best represented the gods. Phidias cultivated both free-standing sculpture and relief, reaching a very high degree of perfection.

Decoration of the Parthenon

Phidias was entrusted with the sculptural decoration of the Parthenon, primarily situated in the pediments, friezes, and metopes. He devised and supervised the work. Some characteristics of Phidias' style are:

• The clothing, using the technique of "wet drapery," allows the anatomy to be appreciated,

Theatrical Innovations of Generation Nós

The Generation Nós (Our Generation) did not primarily use theater as a political weapon or didactic tool. Instead, they provided an extraordinary impulse from a literary perspective, integrating Galician theater into European currents. With them came the first symbolist and surrealist elements, surpassing the previous realism. From then on, their works featured not only Galician peasants and landowners, but also knights and princesses, toads, kegs, cliffs, the saints of the Portico of Glory, ghosts, and more.

1. Vicente Risco: Symbolist Drama

Vicente Risco wrote a single play, The Jester of the King, a symbolist drama that explores physical and moral deformity.

2. Ramón Otero Pedrayo: Extensive Dramatic