Notes, summaries, assignments, exams, and problems for Arts and Humanities

The Symbolism of Georgiana’s Birthmark

The narrator explains that the birthmark in question is a red mark in the shape of a tiny hand on Georgiana’s left cheek. The mark disappears when she blushes. Georgiana’s male admirers love the birthmark, and many would risk their lives just to kiss it. While some women think the mark ruins her beauty, the narrator dismisses this as nonsense.

Aylmer’s Fatal Potion and the Quest for Perfection

He brings her a potion that he says cannot fail, demonstrating how it cures a geranium of blots. She drinks the liquid and sleeps. Aylmer watches her with tenderness, but also as if he is watching a scientific experiment unfold. Gradually, the birthmark fades. Aminadab laughs. Georgiana wakes, sees herself in... Continue reading "Science and Nature in Hawthorne's The Birthmark" »

Drivers of the Modern Advertising Industry

• Generalization of consumption and globalization
• Development and new main roles of the media
• The interest of advertising from all kinds of clients
• Development of advertising techniques
• New technologies applied to ICTs (Information and Communication Technologies)
• Investment is higher, moving from R&D to R&D&I (Research, Development, and Innovation)
• It is a mature profession

Advertising Insights: Needs, Desires, and Supply

Advertising Insight involves the relationship between Needs, Desire, and Supply. It is everyday and touches the consumer closely, forming part of their life. It addresses an issue, often unclear, that affects the consumer, for whom the product offers a solution. This represents an... Continue reading "Advertising Fundamentals and Marketing Models" »

Growing Up in Ancient Greece

Marketing & Sales Terminology

Brand Awareness

Que la gente conozca la marca

Brochure

Folleto

Direct Mail

Mensaje directo

Give a Discount

Ofrecer un descuento

Hit

Visita

Hype (Verb)

Publicidad fuerte

Leaflet

Panfleto

Marketing Advantage

Ventaja de marketing

Marketing Solution

Solución de marketing

Point of Sales Display

Material de puntos de venta

Point-of-Sale

Punto de venta

Sponsorship

Patrocinio

Target Audience

Público objetivo

To Carry Out Market Research

Llevar a cabo estudios de mercado

Trade Event

Evento comercial

Trade Fair

Feria comercial

Viral Marketing

Comercialización viral

Business Operations & Strategy

Achieve an Ambition

[Definición pendiente]

An Entrepreneur

Empresario

Buy into a Franchise

Adquirir una franquicia

Capitalize on (Verb)

Aprovechar

Close Down (

Part of the Universal Creative Process

Composition

Golden Ratio: Fibonacci Number by Leonardo de Pisa

Composition Rules

The Dark Knight Rises (2012)

• Director: Christopher Nolan
• Cast: Christian Bale, Tom Hardy, Anne Hathaway, and Joseph Gordon-Levitt

Synopsis

Christian Bale stars as both the classic caped crusader and his billionaire alter-ego, Bruce Wayne. In this third installment of Christopher Nolan’s Batman films, Bruce Wayne no longer feels that the city of Gotham needs a hero and goes on a secluded hiatus. However, when a new villain, Bane (Tom Hardy), threatens Gotham City, Wayne dons his cape and mask once more.

Review

Christopher Nolan brings yet another adrenaline-filled, comic-inspired movie to the big screen. We see all sorts of familiar faces this time around, but the audience is introduced to a few new characters as well.

When crisis threatens Gotham... Continue reading "The Dark Knight Rises: A Cinematic Analysis" »

What is Theater?

Theater is not only literature; it is a mixture of several arts that are conjugated: literary text, design (scenery, costumes, makeup), music, dance, and more.

Understanding Scenification

Scenification refers to the elements relative to the staging of a theatrical, musical, or dramatic work.

Defining Dramaturgy

Dramaturgy is the literary part of a story that is represented on stage.

The Importance of Theater

Theater is important for humanity because it allows one to express emotions, fears, and sensations through the interpretation of real or fictitious stories. Through these, it appeals to an audience that feels more or less close to these realities and can identify with them.

Basic Elements of Theater

• Playwright: A writer of dramas;

Character Dynamics and Rising Conflict

The character of Beatrice is warm-hearted. On Page 7, we read: “Beatrice—there are tears on her eyes. She turns and grabs Eddie’s face in her hands.” This suggests to the audience how Eddie is compassionate and patriotic toward Italian immigrants, as he understands the poverty they are suffering. We also realize how important Beatrice's family is to her. Having “tears” produces a visual effect that simultaneously makes the scene dramatic; additionally, grabbing Eddie’s face heightens the excitement, making everyone realize the drama on stage.

On Page 21, when Rodolfo starts singing, Catherine falls in love with him. Eddie counterattacks to stop the seduction: “Eddie rises and moves upstage.... Continue reading "Character Dynamics and Rising Conflict in Arthur Miller's Play" »

Christmas: A Time for Reflection, Not Excess

Christmas is a time of joy and happiness, but it is also a time of excessive consumerism. Every year, society pressures people to buy expensive gifts for their loved ones, even if they cannot always afford them.

This can lead to serious problems, such as people going into debt to buy gifts simply because they place more importance on material things than anything else. All this can lead to serious financial consequences.

In addition, excessive consumerism at Christmas can also have a negative impact on the environment. Many of the gifts bought for Christmas are disposable products, which contributes to waste production. This can have a negative effect on the environment, as many of these products are... Continue reading "Christmas & Valentine's Day: Rethinking Consumerism" »