SENZ Umbrellas: Business Plan, Market Analysis and Marketing Strategy

SENZ Umbrellas

1. The Inspiration

2. The Design

3. The Company

4. The Founders

5. The Vision

6. Costing and Financials

The Global Umbrella Industry

1. The Market

2. The Market Segments (Competitive)

3. The Value Chain (Design, Distribution, Marketing, Sales)

4. Major Brands

The SENZ Marketing Strategy

1. The Product

2. Pricing

3. Distribution and Promotion

Guerrilla Marketing

Branding: Promotional actions, locations, and how and when we approach the customer. When we will launch the promotion. There will be a participation number for a draw: discounts, gifts, and T-shirts with the logo.

Costs: Who we will pay, design, pop-up store, and employees (€).

Target customer: Type of customer, age, profession, and interests.

How will we implement it? By offering product trials, giving away free products, and creating unique, eco-friendly products made from recycled and highly durable materials. The design must be very attractive and special.

Processes to Manufacture

1. Core Production Steps

1. Acquirement of the materials needed for production.
2. Storage of the materials in adequate and safe conditions.
3. Production resources: industrial machinery and the machines used in all stages of product creation by the employees.
4. Adequate storage of final products and stock.
5. Maintenance of all machines used for production.

2. Key Resources

1. People: the employees who create the products from scratch.
2. Suppliers: providers of all materials necessary for production.
3. Infrastructure necessary for all production and storage.
4. Distribution systems and physical retail stores where the products are sold.

Marketing Mix

1. Product

Product, product service mix, characteristics, packaging, labelling, additional services, and brand logo.

2. Price

Penetration pricing, skimming pricing, follow-the-leader pricing, and variable pricing.

3. Distribution Channels

Customer accessibility, site availability and costs, resource availability, the entrepreneur's personal preferences, and advantages.

4. Promotion

Advertising, sales promotion, personal selling, and public relations.

Processes

Input: cash, raw materials, labor, information, facilities, and energy.

Operations: designing, advising, preparing, treating, manufacturing, storing, and shipping.

Output: products and services.

Valuing the Business

Asset-based valuation, market-comparable valuation, and cash-flow-based valuation.