Mastering English Marketing and Career Vocabulary

Marketing and Advertising Vocabulary

Key Marketing Terms

• Launch a marketing campaign: Lanzar una campaña de publicidad.
• Freebies: Regalos publicitarios.
• Cold calls: Llamadas en frío / Teleoperador.
• Endorse: Promocionar / Avalar.
• Brand name: Nombre de marca.
• Billboards: Valla publicitaria.
• Word-of-mouth publicity: Publicidad de boca en boca (publicidad social).
• Banners: Pancarta / Banner.

Descriptive Adjectives and Polysemous Words

Compound Adjectives for Situations

• Soul-destroying: Desmoralizador.
• Heart-stopping: Situación de infarto.
• Heart-warming: Situación reconfortante.
• Hair-raising: Horroroso y emocionante.
• Breakneck: A toda velocidad.
• Ear-splitting: Ensordecedor (te rompe los oídos).
• Eye-opening: Situación reveladora.
• Eye-catching: Atractivo / Llamativo.
• Nail-biting: Situación para morderse las uñas.
• Mind-blowing: Alucinante / Increíble.

Common Words with Multiple Meanings

• Clear: Claro / Despejado.
• Fair: Está bien / Justo.
• Cover: Cubrir / Abarcar.
• Picked up: Recuperar / Recoger.
• Since: Desde / Porque.

Professional Development and Career Collocations

Action Verbs and Collocations

• Gain: Qualification, confidence, experience, insight, knowledge, understanding.
• Embark on: Career, course, project, venture.
• Overcome: Adversity, an obstacle, a problem, a setback, fear, resistance.
• Experience: A situation, change, pain, problems.
• Take up a: Career, hobby, position, post.
• Undertake: Analysis, an investigation, a study, a survey, a task.

Professional Skills and Actions

• Cause trouble
• Speak your mind
• Take control of
• Weigh up the consequences
• Inspire confidence
• Withstand pressure
• Take responsibility for
• Pay attention
• Suffer a setback
• Voice an opinion

Career Advancement and Workplace Expressions

• Footsteps: Pasos.
• Enrol on: Inscribirse.
• Serving an apprenticeship: Al servicio de un aprendizaje.
• Gave him valuable insight into: Le dio una visión valiosa.
• Settle in: Sentirse cómodo.
• Find his feet: Encontrar su camino.
• Overcome: Superar.
• Setback: Dificultades.
• Put his career on hold: Poner su carrera en pausa (o en peligro).
• Lots of inspiration and drive: Mucha inspiración e impulso.
• Get on in life: Progresar / Disfrutar de la vida.
• Try his hand at: Intentar.
• Accomplished: Lograr / Consumado.
• Never looked back: No mirar atrás.
• The top of his game: En lo más alto.
• End up: Terminar.

Essential Workplace Terminology

• Career advancement
• Support financially
• Get a foot in the business
• Take for granted
• Heavy workload
• Under the nose of
• Insight into how a company works
• Long antisocial hours
• Make ends meet
• Mundane tasks
• Networking opportunities
• On-the-job training
• Pass through
• Perks
• Reach the point
• Stand up for