Linguistic Analysis of Journalistic and Advertising Texts

Sticas feature for periodi sticos texts:
Features morfosintá cticos .-
a. The lengthening of sentences by paraphrasing, appositions, paragraphs, sentences, explanatory, and so on. b. Abundance of the passive voice. C. Tendency to place the subject at the end. D. A mixture of direct and indirect style. E. Gallicisms Anglicisms and Employment.
Traits will xicos .-
to. Lexicon clear and concise. B. Use of acronyms: c. Foreigners, especially Anglicisms: Reality show, ... d. semantic Decals: Credits (English credit) instead of tags or signatures. e. Euphemisms instead of war hostilities, f. Appearance of neologisms by derivation (rafters, faxed) or composition (videoconferencing, trash TV).
Features challenged rich .-
In journalistic texts often find all sorts of rhetorical figures. The most common are: a. Metaphors: The War of the public office, employment summit. B. Metonymies: Be Gone Caíifornia bans smoking in bars. C. Etymology: The good price performance. D. Hyperbole: All Spain was breaking with the national squad.

the advertising copy:
characteristics:
1-The language of advertising is characterized by the predominance of conative function and the phatic function .2-The basic purpose of the advertising message is persuasion.
morphosyntactic features .-
a. nominal style predominates: "Duralex, steel glass"
b. Use of Ar ass with distinctive value. "Nescafe coffee"
c. No omission of prepositions ( "o ~ winter. Fall fashion") or misuse of them ( "gas stove", "shampoo there mod n).
d. Current employment of the adjective instead of adverb: "OT NICA magni fica FINLEY know '. E. Use of comparative adjectives without mentioning the product of competition segun.Termino comparison." Má s ARIEL white lava. F . The verbal modes used in advertising texts are often the indicative or imperative, as the announcement always assumes the form of a potential claim without doubt or argument.
lexical-semantic .-
to. Synesthesia. B. Use of Latin words, Greek for the brand name for its connotations educated or quality. C. Use of technical and scientific terms. D. Word games based on the values of the same polysemic. E. Creations of words by derivation, composition, use of onomatopoeia f. .. "psst ... Glu glu glu) g. Formulas amazing content imperative" Do not read this announcement. "H. Hyperbole:" Gillette, the best sheet of the world "" Whiteness surprising super-detergents. "j. Metaphor:" The new BP petrol inflames the heart of,:; or engine "" Last TITO Blunier design is carried on the skin. "Paradox k." Malaga Virgen, LUL years came not have hours. L. Pun: "Radio is cooperation or partnership" "Fanta, soda fantastic" style. EStore - m. Using phrases in other languages (connotation of prestige or quality, "" Lulu. "Oui, moi is." N. Use of anaphora, reduplications, redundancies, ... "This is a pro-tected announcement ...) fesiona1 Saturday ... ... Pro-pro-pro-ximo gramado ... "(PROSESA, PMSC). O. Using rhymes: "REXONA, not abandon you"