Key Marketing Concepts & Strategies

PESTLE Analysis

Factors outside organizational control that impact long-term strategies.

Market Research

Connecting consumers, customers, and the public to the market through information for decision-making.

Customer Relationship Management (CRM)

Building customer loyalty through communication and rewards to increase satisfaction, commitment, and retention.

Customer Centricity

Prioritizing the customer experience throughout the entire process, from awareness to post-purchase.

Emotional Impact

Positive or negative experiences linked to specific physiological responses.

Conceptual Consumption

Influence of expectations shaped by advertising and branding on purchasing decisions.

Commodities

Uniform, interchangeable goods with minor quality variations across producers.

Search Engine Optimization (SEO)

Optimizing websites for search engine visibility without payment.

Search Engine Marketing (SEM)

Paid advertising in search engine results using specific keywords.

Psychology of Pricing

Understanding why pricing strategies like $13.99 are effective.

Experiential Marketing

Creating impactful experiences beyond simply providing information.

Value-Based Pricing

Setting prices based on perceived customer value.

Waterfall Project Management

A traditional approach with sequential, non-overlapping steps: Requirements, Design, Development, Testing.

Agile Marketing

Rapid, iterative cycles of launching, measuring, and improving in short sprints.

User Experience (UX)

A person's interaction with an object or interface, extending beyond the digital world.

Naming

Assigning words to identify people, places, things, or concepts.

Anchoring Bias

Unconscious influence of prior information on judgments and decisions.

Salience

Distinctive features that capture attention, influencing perception, existence, and memory.

Key Mind Mechanisms

Anchoring, happy ending bias, emotional memories, salience, social validation, authority, and scarcity.