International Marketing Meeting Planning and Exercises

International Marketing Meeting Invitation

You are responsible for organizing an international meeting for the marketing managers from each of your company’s subsidiaries worldwide (approximately 24 people). Write a letter to each of the marketing managers using the following details:

Meeting Details

• Purpose: To discuss international marketing strategy and coordinate marketing activities across different countries.
• Dates: Thursday, 22nd February – Friday, 25th February.
• Location: Conference Suite, Four Towers Hotel, Toronto, Canada.
• Practical Information: Participants should arrive on Wednesday. Accommodation is provided at the Four Towers Hotel for Wednesday and Thursday nights.

Draft Letter

Dear Managers,

The purpose of this meeting is to discuss our international marketing strategy and coordinate marketing activities across our various global regions.

The meeting will take place from Thursday, 22nd February, to Friday, 25th February, at the Conference Suite, Four Towers Hotel, Toronto, Canada. Please plan to arrive on Wednesday. Accommodation has been arranged at the Four Towers Hotel for Wednesday and Thursday nights.

Business Communication Exercises

Read the following conversations and select the correct option (A, B, or C) for each question.

1. When are the staff members arriving?

A. 10:00
B. 10:30
C. 11:00

Conversation:
A: "Oh, you stupid machine!"
B: "Hey, what’s all the excitement for?"
A: "Because it’s already 10:30. I have staff members arriving in half an hour. I need to photocopy some reports and this machine isn’t working!"

2. Where are they going to take the visitors?

A. The Italian Experience
B. The Thai House
C. The Potato House

Conversation:
A: "Where should we take the visitors this evening?"
B: "Good question. What kind of food will they like?"
A: "I know a place that serves great Asian food."
B: "Not everyone likes spicy food, though. I know a place that does great pasta. Why don’t we go there?"
A: "OK."

3. What was the final decision about the meeting?

A. It will take place as arranged.
B. It will take place at a later date.
C. It will not take place.

Conversation:
A: "Did you see the memo about tomorrow’s meeting?"
B: "Yes, I saw it was postponed until next week."
C: "Well, forget the memo. It’s back on again at the same time."