The Evolution of Spanish Tourism: 1950s to the 1960s Boom

The Origins of the Ministry of Information and Tourism

In 1951, the Ministry of Information and Tourism was established following the Second World War and the subsequent international embargo on Franco's Spain. The Directorate General of Tourism was granted jurisdiction to inspect, manage, promote, and encourage travel-related activities.

National Tourism Initiatives in the 1950s

In 1954, an Interministerial Commission for Tourism was created, responsible for enhancing national tourism and providing loans to hoteliers.

The 1960s Tourism Boom

Beginning in the 1960s, formal tourism plans were implemented. Following the 1959 economic stabilization plan, Spain's entry into the UN, the restoration of diplomatic relations with the United States, and the signing of the Concordat with the Holy See, the country experienced a significant tourist boom.

Key Tourism Destinations

Spain emerged as the second most popular European destination after Italy, highlighting the impact of tourism on Spanish society, employment, and regional development. The most prominent regions included:

• Costa Brava
• Costa del Sol
• Balearic Islands
• Canary Islands

Industry Structure and Policy

Tour operators proliferated in Spain, controlling a large share of the sector and hotel pricing. Primary source markets included Britain, France, and Germany. The Secretariat of Tourism operated through two main divisions: Tourism Promotion and Business and Tourist Activities.

Tourism Policy Framework

Tourism policy was exercised in three primary areas:

• Pricing: Regulations were implemented to prevent potential abuses.
• Advertising: Promotion focused on the "sun and beach" model, featuring flamenco, bullfighting, and paella as the core identity of Spain.
• Zoning: Strategic planning of tourist areas.