launch/introduce/roll out a product ≠ withdraw a product
(PRODUCT) placement, endorsement, lifecycle portfolio/catalogue/range/mix
line launch
(BRAND) stretching/extension awareness/recognition image loyalty
(MARKET) enter/penetrate/break into/geat a foothold in ≠ withdraw from/pull out of/ retreat from/leave/abandon corner/monopolize dominate leader challenger segment research
growing/expanding market ≠ shrinking market domestic/home trade ≠ overseas/international trade
DELIVERY note delivery charge consignor ≠ consignee bill of exchange first of exchange bill of lading consular invoice
ADS endorse a brand target an audience sponsor an event launch a campaign run a campaign place an ad run an ad attract/appeal to audience
billboard/hoarding trade show/fair/exhibition telemarketing USP unique selling point classified ads word-of-mouth point-of-sale mail shot coupon AIDA: Attention,Interest,Desire,Action
WORK recruit/hire/take on/employ ≠ sack/fire/dismiss lay sb off/make sb redundant resign/hand in/give tender one´s notice/quit headhunt retire ≠ work nine-to-five work flexi-time/work past time work to rule take/be on maternity/parental leave early retirement fill a post/vacancy make/submit an application fill in/complete an application form go for/attend an interview shortlist call a strike
applicant/candidate, hiring/recruitment, redundancy, dismissal, resignation, recruitment/selection process, qualifications, probationary period, bonus, perks/fringe benefits, closed shop agreement, natural wastage, colective bargaining, token strike
set up/form/start/found a company ≠ wind up/sell off go into ≠ out of business go into partnership conglomerate CEO/managing director parent/holding company ≠ subsidiary staff/workforce outlet Board of Directors R&D, Public Relations, HR, Legal, Production, Purchasing, Administration, Accounts, Customer service, IT
issue SHARES be quoted/listed on the stock market, make a bonus issue make a rights issue, be floated/go public, share,stock,equity listing bond flotation share/stockholder broker share portfolio
go bankrupt/into liquidation/bust/down the tubes/under/to the wall/broke file for bankruptcy/go into administration break even proceeds subsidy/grant nominal/face/ par value assets ≠ liabilities non/core assets permanent/fixed/≠ current/ circulating assets stake/interest/holding turnover/sales revenue overheads risk/venture/seed capital share capital working capital ROI business angel/angel investor accounts receivable/payable profit matgin balance sheet
take over, launch a take over bid, MBO management buyout bidding/bidded comp
buy/collect/raise tax, VAT (TAX) haven,return,break,evasion
value for money, realiable, fashionable, timeless, well-made, durable, luxurious
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