Concept of education

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Unit 6 .- The direction of change (I)
6.1 .- Introduction.
- Key elements for the management of strategic change: · Diagnosis. · Agents of change. · Levers of change. · Communication.
6.2 .- Diagnosis of the situation change.
· Types of change.
· The importance of context.
· Culture.
· Analysis of forces.
The importance of context: strategic change programs: Time, Scope, Preservation, Diversity, Capacity Qualitative, Quantitative Ability, Availability, Power.
Culture: The Paradigm: Stories, Symbols, Structures of power, structure, organization, control systems, rituals and routines.
Analysis of forces. Th element favoring the change. Th element holding back the change. * New items.
6.3 .- Change Management: styles and roles.
- Education and communication. · Information. · Need of time. · Gradual change.
- Collaboration / Participation. · Work Teams. • Identification of people with the change. Improves the quality of decisions. · Need of time. · Gradual change.
- Intervention. (Guide the process). · Coordination. · Delegation. · Guided participation process. · Perceived risk of manipulation. · Gradual change or transformation without a crisis.


- Address. · Authority. · Clarity and speed. · Risk of non-acceptance. (Wrong approach). • Transformation.
- Coercion / Edict. (Address to bad but not supported discussions or anything). · Edicts. · Crisis situations. (Cambio Radical). • Less effective. · Crisis, rapid radical change.
- Roles of direction of change.
- Strategic leadership: charismatic and Instrumental

- Middle management: Implementation and control, translation reinterpretation and adjustment, bridge, Directors
- External Managers: New leader, new team, consultants, agents of interest.
6.4 .- Levers for managing change.
· Restructuring: (Focus on the speed of change and a rapid reduction of costs and / or income generation. · Stabilization in a crisis situation. · Changes managers. · Support of stakeholders. · Adjustments in the organization). · Paradigm shift: (Question set. · Overcome anterior view).· Change routines: (The way of doing things. • Resistance to change). · Symbolic processes (signaling the change. · Change rituals. · Example of the agents of change). · Power and policy processes (Assignment resources. · Output of people opposed to change. · support of stakeholders).

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