Classified in Economy

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SWOT analysis: a form of strategic  that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the future direction and success of a business.

ETHICS: moral guidelines that determine decision making, what is right and wrong (just). 

ANSOFF´S matrix: a model used to show the degree of risk associated with the four strategies of market penetration, market development, product development and diversification. 

STAKEHOLDERS: people or group of people who can be affected by, and therefore have an interest in, any action by an organization. Stakeholder is a much extended term that includes shareholders. 

INTERNAL stakeholder: employees ( employment security, salary levels, condition of employment, participation in the business), managers (""""" and responsibilities given), shareholders ( annual dividends, share price, security of investment).

EXTERNAL stakeholder: suppliers (speed of payment, level and regularity of orders, fairness of treatment), customers (value for money, product quality, service levels), government ( jobs created, taxes paid).

S.T.E.E.P.L.E analysis: acronym standing for factors to consider about the external environment changes. Social, Technology, Economic, Environment, Politics, Legañ, Ethics. Analytic framework for examining factors about external environment that could affect business objectives and strategies. 

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