Notes, summaries, assignments, exams, and problems for Vocational training

Creating an Advertising Campaign: Key Steps

To create an advertising campaign, the following steps are required:

• Identify the target audience of the campaign.
• Establish specific advertising objectives.
• Decide on the advertising budget.
• Choose the message and medium.

Defining the Campaign's Target Audience

The target of a campaign is the intended audience for the advertising message.

Informative vs. Reinforcement Advertising (Pag 74)

The differences are:

• Informative Advertising: Aims to raise awareness of the brand, product, image, etc.
• Reinforcement Advertising: Aims to affirm to the consumer that they have made a good purchase.

Understanding Merchandising in Marketing

Merchandising is a part of marketing that aims to increase profitability at the point... Continue reading "Effective Advertising: Campaigns, Media & Message Crafting" »

1. Stages of International Market Research

1. Pre-selection of Favorable Markets
2. In-Depth Market Research in Target Country
3. Investment Research

2. Environments to Analyze in Initial Market Research

Economic, cultural, legal, technological, and political environments.

3. Economic Environment Analysis: GDP and Per Capita Income

Analysis of key macroeconomic figures.

GDP: Measures the value of final goods and services produced in a country, indicating its wealth and purchasing power.

Per Capita Income: Directly determines the market's purchasing power.

4. Main Trade Barriers

• Licenses: Required for importing/exporting specific products in certain countries.
• Tariffs: Taxes on imported products.
• Quotas: Limits on the quantity or value of imported products.
• Taxes: