Strategic Steps for Launching a Successful Business
Launching Your Company: A Strategic Framework
The decision to launch a company is reached once specific goals are developed across four phases:
- Information processing: Analysis of the data.
- Identification of possible options: Implementing a coherent decision.
- Implementation of decision criteria: Analysis of the key points of each option (consistency, accessibility, and risk).
- Choosing the best option: Selecting the path best suited to the entrepreneur's goals.
Decision Categories
Decisions are divided into two primary parts:
- Structural decisions: Related to the basic functions of the business or functional strategy (name and legal form, location, financing, procurement, production, and trade policy).
- Organizational decisions: Related to management,