Pricing Strategies and Factors: A Comprehensive Analysis
Classified in Economy
Written on in
English with a size of 2.85 KB
Factors That Influence Price
6.5 Factors That Influence the Price
For a business, the first consideration will be the objective to be enforced, and secondly, the marketing mix. Empresa1 is set by factors. The company has the following objectives:
- Obtain the maximum benefit from the product they sell.
- Achieve maximum return on the investment made.
- Increase sales in the market.
- Be the leader in a segment or a product.
- Market segments at the start of competition.
- Create an image and reputation through the marketing mix.
- Get brands to better position themselves in the market.
- Obtain more benefits and price competitive differentiation.
- Stay in the market and evolve.
2. Marketing Mix
In the product, influences include (image, collateral design, additional services)
... Continue reading "Pricing Strategies and Factors: A Comprehensive Analysis" »