Notes, abstracts, papers, exams and problems of Vocational training

Marketing Strategies and Distribution Channels

Discount Store Strategy: Buying large volumes at reduced margins to offer competitive prices.

Disjunctive Model: Consumers choose products that meet their primary needs, not necessarily all features.

Exclusive Distribution: Used by luxury manufacturers, limiting product availability to select stores, sometimes as part of a business partnership or investment.

Physical Distribution: The storage, handling, and movement of goods within an organization and their delivery to consumers.

Intensive Distribution: Making a product available in as many places as possible, primarily for frequently repurchased items.

Selective Distribution: Limiting product availability to a few stores, typically for specialty or... Continue reading "Business Strategies and Consumer Behavior" »

1. Stages of International Market Research

1. Pre-selection of Favorable Markets
2. In-Depth Market Research in Target Country
3. Investment Research

2. Environments to Analyze in Initial Market Research

Economic, cultural, legal, technological, and political environments.

3. Economic Environment Analysis: GDP and Per Capita Income

Analysis of key macroeconomic figures.

GDP: Measures the value of final goods and services produced in a country, indicating its wealth and purchasing power.

Per Capita Income: Directly determines the market's purchasing power.

4. Main Trade Barriers

• Licenses: Required for importing/exporting specific products in certain countries.
• Tariffs: Taxes on imported products.
• Quotas: Limits on the quantity or value of imported products.
• Taxes: