Understanding the Canvas Model and Marketing Plan
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Canvas Model
Customer Segments
A company supplies products and services to one or several customer segments. Who are the customers? (Proveedores)
Value Propositions
Why should our customers buy our products (or services)? Which outstanding benefits do customers get? Do we fulfill their real needs?
Channels
Value propositions (not just products) are delivered to customers through several channels: communication, distribution, sales, etc.
Customer Relationships
What kind of long-term relationships does the company establish with the customer segment? How?
Revenue Streams (Income)
Revenue flows (i.e., money) represent the money customers would pay for the business's products or services.
Key Resources
Key resources encompass everything the company needs to... Continue reading "Understanding the Canvas Model and Marketing Plan" »