**The Definition of Business-to-Business Marketing**

Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.

**How Business-to-Business Marketing Differs from Business-to-Consumer Marketing**

The key distinguishing feature of a business-to-business market is that the customer is an organization rather than an individual consumer.

The nature of the product is not a determinant to distinguish between consumer market and business market.

Business-to-business markets are characterized by a higher concentration than business-to-consumer markets.

B2B markets are less price-elastic than B2C and might even end up more commonly having a reverse elasticity.

Dimensions:

Gear

·Terminologies, pitch diameter, diametral pitch (teeth per Inch of pitch diameter),module (metric), Wt, Wr (table 14-1)

·Principle: calc. stress due to bending and indentation of Teeth in contact, compare against strengths

·AGMA equations for bending, list of equations In fig14-17

·AGMA Equations for wear, list of equations in fig14-18

·need Lewis Form Factor Y (table14-2)

Shaft

·For fatigue analysis, need endurance limit, uncorrected from Sut (eqn 6-8), corrected by Marin factors (eqn 6-18, and factor eqns 6-19 to6-29)

·Get static stress Concentration factor Kt (normal) and Kts (shear) from geometry (figs. A- 15-x)

·Get fatigue stress concentration factor Kf and Kfs by modifying Kt with the q formula (eqn 6-32) and figs. 6-20 &6-21

Analysis... Continue reading "Machine Component Design: Analysis and Calculation Methods" »

First, a common objection to utilitarianism is that it prioritizes maximizing happiness without considering minority perspectives or moral implications, leading to unfair outcomes. For example, many believe there is no moral obligation to refrain from driving gas-powered cars for leisure. This perceived lack of moral obligation stems from the belief that maximizing happiness for the majority, even if it's for leisure and has detrimental future consequences, is justifiable.

Second, there's a disconnect between the benefits enjoyed by present generations and the costs imposed on future ones. People today often prioritize immediate happiness without considering the long-term environmental costs. A potential solution is to implement measures that... Continue reading "Utilitarianism and Climate Change: A Critical Analysis" »

Communication Technologies

*Before the advent of computers and modern technology, people communicating over long distances used traditional means such as letters and the telephone. Nowadays, we have a vast array of communication tools that can complete this task, ranging from email to instant messaging and video calls. While the present and previous means of communication are similar in their general form, they differ in regard to their speed and the range of tools available.*

Similarities in Communication Forms

One similarity between current and previous methods of communication relates to the form of communication. In the past, both written forms, such as letters, were frequently used, in addition to oral forms, such as telephone calls. Similarly,... Continue reading "Communication Technology: Past and Present" »

English Vocabulary

Common Medical Terms and Hospital Essentials

1. Low Oxygen Level: Hypoxemia

2. High Pulse: Tachycardia

3. High Temperature: Fever

4. Low Blood Pressure: Hypotension

Hospital Item Disposal

1. Razors: Sharps box

2. Towels: Linen bag

3. Plasters: Disposable bag

4. Hospital Gown: Linen bag

Describing Pain Levels

No Pain: Slight, painless

Mild Pain: Dull, throbbing, aching, painful

Severe Pain: Excruciating, acute, sharp

El ejercicio es de redondear y empieza con de dirty room… (Exercise is about rounding and starts with the dirty room...)

1d/2a/3b/4a/5c/6d

GIS: Gastrointestinal System

Vital Signs Example

BP 89/128 mmHg, P=92 bpm, R=18 breaths per minute, Oxygen Saturation= 96%

Patient Scenarios and Restrictions

He is watching TV and has the volume quite high.

You... Continue reading "Common Medical Terms, Hospital Items, and Phrases" »

This document provides a set of SQL queries designed to help database administrators understand and manage user, role, and object privileges within an Oracle database. These hierarchical queries leverage Oracle's data dictionary views to visualize complex privilege structures.

1. Querying User Roles and Privileges Hierarchy

This query displays the roles and system privileges granted to a specific user, including roles granted to other roles, forming a complete hierarchy. It helps in understanding the effective privileges of a user.

Query Purpose:

• Trace all roles and system privileges inherited by a specified user.
• Visualize the hierarchical structure of roles.

SQL Code:

select
  lpad(' ', 2*level) || granted_role "User, their Roles and Privileges"

Pricing Studies:

Research can be used to evaluate alternative price approaches for new products before launch or for any proposed changes in prices.

Gabor and Grainger Method:

Different prices for a product are presented to respondents who are then asked if they would buy. A 'buy-response' curve of different prices, with the corresponding number of affirmative purchase intentions, is produced.

Multibrand-Choice Method:

Respondents are shown different sets of brands in the same product category, at different prices, and are asked which they would buy.

Research for profit-oriented pricing

Research for share-oriented pricing

Quantitative approaches

Market Potential:

Maximum total sales level that can be reached in a certain market. It contributes to the... Continue reading "Pricing Studies and Market Potential: Research for Profit-Oriented Pricing" »

T1/2: Public Relations (PR)

What is PR?

PR encompasses the relationships an organization cultivates to establish, promote, and maintain mutual understanding with its public. These relationships foster globalization and international exchanges, aiming to align the organization's objectives with the public interest.

Why is PR Important?

1. Vital for Outreach: PR is crucial for connecting with your target audience.
2. Reputation Management: PR helps build and maintain a positive reputation for your company.
3. Community Building: PR creates allies and advocates within the community.
4. Attracting Talent: PR can improve the quality of student and applicant pools.
5. Demonstrating Impact: PR showcases your organization's impact and results to funding agencies.
6. Enhancing