Effective Pricing Strategies for Businesses
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Special Pricing Strategies
1. For a New Product
Different stages in a product’s life cycle involve different goals, which require different pricing strategies.
A. Market-Skimming Price
Setting a high price for a new product to skim maximum revenues layer by layer from segments willing to pay the high price; the company makes fewer but more profitable sales. Example: Apple introduces new products with high prices, and then, when the new model is introduced, the older model decreases in price.
Conditions:
- Good quality and image
- Enough buyers
- Profitable → revenues can’t be offset by the costs of producing on a small scale
- Competitors can’t enter easily
B. Market Penetration Price
Setting a low price for a new product in order to attract a large number... Continue reading "Effective Pricing Strategies for Businesses" »