Notes, summaries, assignments, exams, and problems for University

Two Main Circuits of the Cardiovascular System

Pulmonary Circulation

Pulmonary circulation refers to the circulation of blood in which deoxygenated blood is pumped from the heart to the lungs and oxygenated blood is returned back to the heart. Pulmonary circulation only occurs between the heart and the lungs.

Systemic Circulation

Systemic circulation refers to the circulation of blood in which oxygenated blood is pumped from the heart to the body and deoxygenated blood is returned back to the heart. Systemic circulation occurs between the heart and the entire body.

Pericardial Sac

The pericardial sac is the outermost layer of the heart. It surrounds the heart and protects it.

Heart Valves

Atrioventricular (AV) Valves

The AV valves prevent backflow into... Continue reading "The Cardiovascular System: Pulmonary and Systemic Circulation" »

Global Market Segmentation

Understanding Different Consumer Segments

A global segment referred to as the "global elite" includes well-traveled persons.

A global segment referred to as "global teens" includes people between the ages of 12 and 19.

A global segment referred to as "global teens" includes people with shared interests in fashion.

A market segment or country market is characterized by weak competition. FALSE

Coskun Samli developed a useful approach, assuming that there is a presence of a higher-income middle-class segment in India.

Positioning Strategies in Global Marketing

Ads by BMW advertise it as the "ultimate driving machine," which is described as positioning based on attribute/benefit.

America's Hispanic population shares common characteristics.... Continue reading "Market Segmentation: Understanding Global Consumers" »

Key Concepts and Definitions in Statistics

Statistics - The science of collecting, organizing, analyzing, and interpreting data for the purpose of making more effective decisions.

Levels of Measurement - Nominal, ordinal, interval, and ratio levels of measurement.

Discrete Variables - Variables that can assume only certain values, and there are “gaps” between the values.

Inferential or Inductive Statistics - This facet of statistics deals with estimating a population parameter based on a sample statistic.

Statistic - A characteristic of a sample.

Parameter - A characteristic of a population.

Frequency Distribution - A grouping of data into classes showing the number of observations in each of the mutually exclusive and collectively exhaustive... Continue reading "Key Concepts and Definitions in Statistics" »

Fieldwork Interviewing Techniques

Thin Description

Description: The description of what meets the eye, things that can be observed.

Thick Description

Description: The meaning behind the action. Thick description is a way of writing that includes not only describing an observation but also the context in which that behavior occurs.

It goes beyond surface appearances to include the context, detail, emotion, and webs of social relationships.

It presents the significance of an observation, event, or behavior. Thick description includes voices, feelings, actions, and meanings. Thick description always comes with a thin description.

Emic

Description: From the perspective of the subjects, how the subjects see it. An "emic" point of view. THEM

Etic

Description:

Qualitative Research

Collecting, analyzing, and interpreting data by observing what people do and say. It refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things. Qualitative research is subjective and uses various methods of collecting information, including individual in-depth interviews and focus groups. The nature of this research is exploratory and open-ended.

Nacirema

A term used in anthropology and sociology in relation to aspects of the behavior and society of citizens of the USA. It encourages a deliberate sense of self-distancing so that American anthropologists might look at their own culture more objectively. Think of yourself as an alien; if you came to Earth today, would you think

CLOSE ECONOMY WITHOUT PUBLIC SECTOR:

The Mechanics of Narrative Structure

• Typically, a narrative begins with an initial situation (Exposition).
• A series of changes occurs according to a pattern of cause and effect.
• Finally, a new situation arises—through character choice and conflict—that restores equilibrium to the world of the story and brings about the end of the narrative.
• The new story equilibrium almost always results in character change.

Character Focus in Narrative Film

Narrative films generally focus on human characters and their struggles.

Characters are typically responsible for cause and effect within the narrative.

Developing Dynamic Characters

How do writers develop round, dynamic characters?

• Through conversations with other characters
• Through group associations
• Through

Citizen Kane

Rosebud

Closure – The effectiveness of these norms depends on society’s ability to impose external situations.
For example, when a child has divorced parents, each parent has a different idea of an appropriate bedtime. Therefore, there is no social norm that is established, and the child lacks the closure needed to make it effective.

Delinquency – The relationship between juvenile delinquency and social networks is described by two different approaches.

Normative Influence (Socialization) – This states that you will behave similarly to the people you consider your friends.

Opportunity for Delinquency – Interpersonal relations are relevant as part of the process by which the social structure shapes the spatial and temporal contours of social life,... Continue reading "Understanding Social Norms and Their Impact on Behavior" »