Zara's Strategic Analysis: PESTEL and Porter's Five Forces
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External Environment Tools
PESTEL Analysis
List of influences on the possible success or failure of strategies:
- Political Factors: Government policies, taxation changes, trade regulations. Zara's corporate social responsibility is transparent; Zara collaborates with communities in its areas of operation and has a code of conduct.
- Economic Factors: Business cycles, interest rates, GDP trends. Zara conducts deep consumer research and acts in a unique way. Export and import concerns affect performance.
- Social-Cultural Factors: Population changes, income distribution. Zara has a good image through donations and charity. Zara embraces diverse cultures, and its brand is known worldwide.
- Technological Factors: ICT innovations, new discoveries, and technological