Notes, summaries, assignments, exams, and problems for Teaching & Education

Qualitative Research Techniques

Observation and Testing Methods

Observation involves counting, measuring, or tracking the subject without intervention from the investigator.

• The Experiment: Testing consumer reactions to certain actions or practices.
• Packaging Testing: Several prototype packages are tested to gauge consumer reactions.
• Tests on Advertising: Can be conducted pre- or post-performance of a marketing campaign.
• Abelson Test: An incentive is offered to consumers to stop using a specific brand, allowing investigators to observe brand loyalty.

Creativity Techniques

These techniques are based on technical cooperation within a group of people to express their opinions and free trials. They are often used in the creation of new products.

• Brainstorming:

Vocabulary

English - Spanish

• Option: Opción
• College: Instituto CFT
• Qualification: Calificación
• Higher: Superior
• Job: Trabajo (como sustantivo)
• Invaluable: Muy valioso
• Further: Más
• Prospective: Futuro
• Field: Gran extensión de algo
• Staff: Personal/Grupo de personas
• Several: Muchos
• Loans: Préstamo
• Debt: Deuda
• Enable: Permitir
• Current: Actual
• Advisors: Asesores
• Fed-up: Agotado
• Undertaken: Emprender
• Make up your mind: Decidirse
• Relationship: Relación
• Between: Entre
• Employment: Empleo
• Degree: Grado académico
• Part/Full time: Tiempo completo/Tiempo medio
• Employer: Empleador
• Applying for: Buscar trabajo
• Technical Training Centers: Centro de Formación Técnica
• Learning: Aprendiendo
• Can and May: Poder
• Anyone; Any age: Alguien de cualquier edad
• Something: Algo
• Needed: Requerido
• Skills:

Sustainable Development: Responding to Environmental Crises

Sustainable Development and International Agreements

• Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs (1987).
• Following the United Nations Conference on Environment and Development (UNCED) held in Rio in 1992, sustainable development principles and environmental considerations have been reflected in international agreements at all levels. However, the meaning is not always consistent: some understand sustainability in terms of solidarity between peoples and generations, while others focus on the continuity of the economic system and societal welfare. These perspectives often conflict.

Discourse as a Verbal Structure

• Modes of Discourse:

• Talk or spoken discourse comprises everyday conversations and other types of dialogues, such as parliamentary debates, board meetings, etc.

• Text or written discourse defines the large set of discourse types, comprising, for example, news reports in newspapers, textbacks, advertising, etc.

• Typology of Discourse: They define sets or classes of discourse types. We may use discourse modes to define genres—conversations, poems, reports, etc.

• Order and Form:

• The formal structure of sentences in discourse is not independent of the rest of discourse for the context.

• Meaning:

• Is the abstract sense of discourse, which is called semantic representation. Meaning is something assigned to a discourse by language

Criticism is the activity displayed by the reader to identify the strengths, weaknesses, and inconsistencies of a text in order to accept, reject, or suggest modifications.

Criticism fosters progress, achievement, and advances knowledge of the truth.

Steps to Critique a Reading:

1. Synthesize information from different texts and/or experts on the subject.
2. Engage in critical discussion.
3. Accept, reject, or modify the reading's content.
4. Put the reading into practice with prior planning.
5. Enrich the reading by observing and recording the results of practice.

• Critical reading is a technique for discovering ideas and information within a written text.
• Critical thinking is a technique for evaluating information and ideas to decide what to accept and believe.

FORMAL E-MAIL:

• GREETINGS: (Dear Sir/ Madam);(To whom it may concern); Dear Mr/Ms...)
• INTRODUCTION: (my name is... and I am writing with regard to...); (I would like...)
• BODY: (I would really appreciate if you could...)
• CONCLUSION: (thank you for your help);( I look forward to hearing from you); (please feel free if you have any question)
• DESPEDIDA: (Yours sincerely, yours cordially);(Respectfully)

INFORMAL E-MAIL:

• OPENING SALUTATION: (Hi ...,)
• BODY: (How are you? hope you are well.); (thanks for your e-mail, it was great to hear from you) (sorry for not writing earlier)
• INTRODUCE THE TOPIC: (I'm writing to thank you for...);(Listen, did I tell you about...); (I was wondering if you could help me.)
• CLOSING LINE: (well, that's all for now); (hope to hear

Accounting in Ancient Civilizations

The earliest civilizations that arose on earth had to find a way to record certain facts with arithmetic projection, which occurred too often and too complex to be retained by the memory.

Mesopotamia

The famous Code of Hammurabi, promulgated about the year 1700 AD, contained criminal law, civilian and commercial standards. It regulated contracts such as loans, sales, leases, fees, deposits, and other forms of civil and commercial matters.

Egypt

If accounting was important among the peoples of Mesopotamia, it was even more necessary in a society as rigidly centralized as pharaonic Egypt.

Greece

The Hellenic temples, as had happened many centuries before in Mesopotamia and Egypt, were the first places in ancient Greece... Continue reading "Accounting History: From Ancient Civilizations to Modern Profession" »

Understanding Text Organization

A text is an organized linguistic unit (words, phrases, sentences, periods, paragraphs, full text) structured according to the communicative situation, register of language, and communicative intentionality.

Sentence-Period

A sentence-period is a set of sentences linked by a period, covering the same subject.

Message vs. Text

The message is what is said, while the text is the organized form of what is said.

Communicative Environment

The communicative environment surrounds the issuance of a text and a message. Key questions include: "Who speaks?" and "To whom do they speak?"

Intention to Communicate

This refers to what we want to achieve with our message, such as reporting, ordering, inviting, seeking, or requesting.

The... Continue reading "Understanding Text Organization, Communication, and Language" »

Understanding the Pronoun 'SE' in Spanish

Pronominal Uses of 'SE'

1. Indirect Object Pronoun (CI)

• The pronoun 'le' (indirect object) can take the forms 'lo, la, los, las' when it precedes a direct object pronoun.
• It refers to the same person as the subject.
• This pronoun does not alter the verb's meaning.
• The verb is transitive and is accompanied by a direct object, which can be replaced by a different pronoun.

2. Reflexive and Reciprocal Pronouns

• Reflexive: The action performed by the subject reflects back on the subject itself.
  • Example: María se peina (Maria combs herself). This implies María peina a María (Maria combs Maria).
• Reciprocal: Similar to reflexive pronouns, but used with a plural subject where participants exchange actions.
  • Example: Pedro

Indefinite Determiners and Pronouns

Indefinite determiners and pronouns allude to concepts such as quantity but in a generally vague and indeterminate manner. They are opposed to numerals, which indicate exact amounts.

Indefinite determiners are incompatible with non-count nouns in the plural unless referring to classes, properties, etc.

Common Indefinite Terms

• un/una (a, an)
• alguno/a/os/as (some, any)
• ninguno/a/os/as (no, none, not any)
• cualquier/a, cualesquiera (whatever, whichever)
• quienquiera, quienesquiera (whoever)
• demás (other, rest)
• otro/a/os/as (other, another)
• vario/a/os/as (various, several)
• mucho/a/os/as (much, many)
• poco/a/os/as (little, few)
• cierto/a/os/as (certain)
• más (more)
• menos (less, fewer)
• bastante/es (enough, quite a lot)
• todo/a/os/as