Forms of Creativity and Crisis Management: Adaptive and Innovative Approaches
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Forms of Creativity
Adaptive Creativity: the form of creativity that transfers and applies existing forms of thinking and problem solving to new scenarios or different situations.
Incremental changes
Thinks "inside the box"
Solve problems by improving, adapting and refining current ways of thinking
Linear, disciplinary approach
Innovative Creativity: a form of creativity that generates new forms of thinking, addressing problems from an unusual perspective.
Radical changes
Thinks "outside the box"
Solves problems by breaking, modifying and replacing current ways of thinking
Divergent, interdisciplinary approach
Unit 5.7: Crisis Management and Contingency Planning
WHAT IS A CRISIS? An unexpected event which generates a negative impact on the organization
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