Strategic Change and Implementation: Research Insights
Classified in Social sciences
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The empirical research of Pettigrew and Whipp
In a series of research studies between 1985 and 1990, the UK-based researchers Pettigrew and Whipp analysed how strategic change occurred in four sectors of UK industry. Their evidence did not extend beyond the UK but their conclusions are likely to be applicable to other geographic areas. They suggested that strategic change can most usefully be seen as a continuous process, rather than one with distinct stages, such as the formulation of strategy and then its implementation. In this sense, they argued that strategy was not a linear movement with discrete stages but an experimental, iterative process where the outcomes of each stage were uncertain. A first small step might be actioned and then... Continue reading "Strategic Change and Implementation: Research Insights" »