Corporate Image and Communication Dynamics
Classified in Psychology and Sociology
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Corporate Image and Service Quality
The concept of corporate image is closely tied to the perceived quality of service provided. Given the strong competition among companies today to meet various customer needs, there is growing interest in projecting a positive image.
Types of Organizational Communication
Downward Communication
In organizational structures, this category signifies that informational communication flows from a higher authority to a lower one. Therefore, it serves to issue directives from superiors to subordinates.
Upward Communication
This type of communication is the opposite of the previous one. It enables information from subordinates to reach superiors or the administration.
Lateral Communication
Also called horizontal communication,... Continue reading "Corporate Image and Communication Dynamics" »