Quantitative Research: Experimentation, Scales & Measurement Errors
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Quantitative Research
3. Experimentation
What it is: It is the controlled and systematic observation of the effects that occur when you manipulate variables — one or more characteristics of the experimental situation — with the aim of establishing causal relationships between variables.
How
How: Construction and application of the independent variable, regulated upon whom, when and where.
Features
- Manipulation of the independent variable (the experimental treatment).
- Control of context.
- Subjects, equalization and experimental groups.
Problems
- Difficulty of manipulating variables.
- The experimental situation is artificial; because control must be built, it is difficult to generalize.
- Experimenter effects may influence the results.
- Ethical handling.