The Innovator's Canvas and Value Proposition Design
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The Innovator’s Canvas
Similar to the Business Model Canvas but with a different approach, as shown in the image above. We will focus on two key components: The Why and the Value Proposition Canvas.
The Why
Simon Sinek argues that many companies start with “how” instead of “why.” Some even lack a clear understanding of their purpose. Apple's success is attributed to starting with “why.”
“People don’t buy what you do. They buy why you do it.” - Simon Sinek
Sinek's Golden Circle framework revolves around three questions: why? (purpose), how? (process), and what? (results).
The Value Proposition Canvas
This canvas focuses on creating value for customers through products and services.
Customer Profile
- Customer Jobs: Tasks or problems