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Developing Forecasts and Marketing Strategies in a Changing World

Classified in Economy

Written on in English with a size of 79.38 KB

Developing Forecasts

  • Quantitative forecasts: Typically based on historical data or tests and often involve complex statistical computations
  • Exchange Qualitative forecasts: Based on intuitive judgements

Establish Goals and Objectives

  • Goals: A broad, long-range target or aim
  • Objective: Specific, short-range target or aim

Establishing goals and objectives

Specific-> Measurable-> Attainable-> Relevant-> Time limited

Art and Science of Marketing

Marketing in a Changing World

  • The process of creating value for customers and building relationships with those customers in order to capture value back from them

The Role of Marketing in Society

  • Needs: Differences between a person's actual state and his or her ideal state; they provide the basis motivation
... Continue reading "Developing Forecasts and Marketing Strategies in a Changing World" »

Building a Strong Company Image: Elements and Dimensions

Classified in Social sciences

Written on in English with a size of 3.52 KB

IMG a company has many images as each person hold different images of the company. Company manages its images and develops them by coordinating its internal operations to build a desired image in the minds of various target audiences. It can help to deliver good customer service or also recover from an episode of bad publicity. The company's image is formed by what people say about the company and what the company says about itself. Vision is crucial. As a conclusion, it is the total impression an organization makes on the mind of people, this tends to humanize them to see them much as they do human in terms of being mature, liberal, or friendly. A healthy image characterizes strong emotional response, appearance of power (feeling the power... Continue reading "Building a Strong Company Image: Elements and Dimensions" »

Camera Shots and TV Programming: A Comprehensive Look

Classified in Arts and Humanities

Written on in English with a size of 3.05 KB

Scripted and Unscripted TV Programmes

Scripted programmes: dramas, situation comedies, comedy shows, soap operas, documentaries, etc.

Unscripted programmes: talk shows, game shows, reality shows, news, sport and current affairs, etc., and may be either live or recorded.

Basic Camera Shot Types

  • The Rule of Thirds: Dividing the frame into 9 equal sections to make the picture more appealing to the eye. It might be better used as a guideline.
  • Extreme Wide Shots (EWS): Act to establish the area.
  • Wide Shots (WS): Show the entire person or area. They are great for establishing the scene and allow for good action of the characters. Sometimes this is known as the long shot.
  • Medium Shots (MS): Frame the subject from the waist up. This is the most common shot
... Continue reading "Camera Shots and TV Programming: A Comprehensive Look" »

+what did Alexander the great dreamed of achieving

Classified in History

Written on in English with a size of 4.07 KB

1)  circulation elements include the following:

d) all of the above ***

2)  The krak des chevalier castle was built by what Order of knights

       a)Hospitaller knights

3)Where did the crusader castles store their Water?  

      a)An Aqueduct

4)Which monastic church was a unique example of Romanesque Architecture?

    a) Cluny In Italy(france). ********** or St Peter’s Basilica  in Rome or Basilica di San Giovanni in Laterano in rome

5)Name The monumental sculpture of a recumbent lion with the pharaoh. It is placed at The foot of the great pyramids at gizah.  

     b)The Sphinx

6)A hypostyle hall in the great temple at karnak Contains many columns with the following average diameter:

      a)12 foot diameter

7)A hypostyle hall

... Continue reading "+what did Alexander the great dreamed of achieving" »

The Evolution and Global Influence of the English Language

Classified in Geography

Written on in English with a size of 3.97 KB

The Evolution of Received Pronunciation (RP)

Origins of RP in Public Schools

During Victorian times in the 19th century, boys from different regions were brought together in public schools and taught a uniform accent. These boys were destined for influential positions, which elevated the perceived status of their accent, associating it with the upper class. This system significantly influenced the dissemination of one particular accent of English: Received Pronunciation (RP), spoken by approximately 1 in 50 people.

RP's Dissemination and Shifting Authority

The radio and television, particularly the BBC, adopted RP, especially during World War II. Non-standard accents were often perceived as deficient. Today, RP holds less authority than it once... Continue reading "The Evolution and Global Influence of the English Language" »

Modal Verbs and Their Usage in English Grammar

Classified in English

Written on in English with a size of 3.88 KB

Could: she could have missed the bus - possibility - Yes or no

May - Might: she may have missed the bus/ she might be upset - probability
I could ride a bike when I was 5: general situation
I was able to ride a bike that stormy night: specific situation
In the negative couldn't is the same as wasn't able to
Could + have + past participle: Past ability that wasn't used, you had the opportunity but I didn't take it. You could have told me - (criticism)
May and might cannot be used in wh-questions
Obligation: from the speaker's point of view: Must - I must study for the exam (internal obligation, imposing myself) Have to- I have to study modals (I have to is external, somebody is obligating me to do that)
You mustn't use the dictionary - internal prohibition
Don'
... Continue reading "Modal Verbs and Their Usage in English Grammar" »

Cold War Key Events and Leaders

Classified in History

Written on in English with a size of 4.13 KB

  1. Iron Curtain: Division of Europe into mostly democratic (west) and communist (east)

  2. Containment: Foreign policy, Harry Truman blocked Soviet influence to stop the spread of communism

  3. Brinkmanship: Policy under Eisenhower where our country would go to the edge of war

  4. Castro: Cuban Communist dictator

  5. Nikita Khrushchev: Took over after Stalin

  6. JFK: President 1960-1963 and during Cuban missile crisis

  7. Douglas MacArthur: General of UN troops in Korean War

  8. Domino Theory: Idea that if one country becomes Communist, others will follow

  9. UN: Organization of nations to solve world problems

  10. Marshall Plan: US assisted West Europe by providing food, machinery, and materials

  11. Cold War: Communist (USSR) vs democracy (America)

  12. Warsaw Pact: Alliance of USSR with other Eastern

... Continue reading "Cold War Key Events and Leaders" »

Software Testing and Debugging

Classified in Computers

Written on in English with a size of 4.52 KB

SOFTWARE TESTING

Testing can only show the presence of errors, not their absence. The goal of testing is confidence.

  • Validation: Are we building the right product? What does the customer need?
  • Verification: Are we building the product right? Functional/Non-Functional requirements.

SOFTWARE INSPECTION VS. SOFTWARE TESTING

While inspection will go through the code without running the program, testing will run the program and look at the results. Incomplete programs can only be inspected, not tested. Inspections can control aspects of good software (maintainability…), not just the results.

TEST CASE:

  • Requirements
  • Data/Input
  • Actions
  • Expected Results

TEST CASE PRINCIPLES:

  • A test tries to find flaws in a program.
  • A good test case will show a possible defect
... Continue reading "Software Testing and Debugging" »

Well Logging Techniques: Gamma Ray, Caliper, and Resistivity

Classified in Geology

Written on in English with a size of 2.25 KB

Well Logging in Petroleum Fields

Well logs are used to measure the physical and chemical properties of rocks, especially sedimentary rocks in petroleum fields.

Gamma Ray Logs

Gamma ray logs measure natural radioactivity in formations. This measurement is used for identifying lithologies and correlating zones.

Uses of Gamma Ray Logs:

  • Identify lithologies
  • Correlate between formations
  • Calculate volume of shale

Caliper Logs

A caliper log is a well logging tool that measures the size and shape of a borehole along its depth. It can indicate cave or shale swelling in the borehole.

Uses of Caliper Logs:

  1. Contributory information for lithological assessment.
  2. Indicator of good permeability and porosity zones (reservoir rock) due to development of mudcake in association
... Continue reading "Well Logging Techniques: Gamma Ray, Caliper, and Resistivity" »

Virginia Woolf's Mrs. Dalloway: A Stylistic Analysis

Classified in Language

Written on in English with a size of 3.42 KB

*Mrs. Dalloway* by Virginia Woolf: A Stylistic Analysis

Text Type and Character Description

The text is primarily descriptive and narrative. It provides a detailed description of Mrs. Dalloway, encompassing both her *ethopoeia* (psychological description) and *prosopography* (exterior appearance).

Lexical Fields

Several key lexical fields are present:

  • Summer: Words like "fresh" and "beach" evoke a summery atmosphere.
  • Age: References to being "fifty" indicate the character's stage of life.
  • Luxury: Terms such as "diamonds" suggest a life of affluence.
  • London: Words like "uproar," "omnibuses," and "vans" paint a vivid picture of the city.
  • Imperialism: Mentions of "king" and "war" hint at the broader socio-political context.

Stylistic Features

Synesthesia

... Continue reading "Virginia Woolf's Mrs. Dalloway: A Stylistic Analysis" »