Global Marketing Strategies and Considerations
Classified in Economy
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- Elements: (installation, delivery, warranty, after sales) - (packaging, features, styling, quality, brand name) - (core benefit or service)
- Alternatives: selling as an international marketplace, modify for countries, design new products, global product
- Standardization: selling the same product worldwide
- Stan: scale production, product R&D, economize in marketing
- Adaptation: differing use conditions, government influences, consumer behavior, local competition, marketing concept
- Stan: universal brand, industrial goods, technology intensive
- Adaptation: regional characteristics, product, company considerations
- Tariff: trade barriers that restrict imports and exports through mechanisms other than the simple tariff, protect domestic
- Advantage: protectionism