TM's Marketing Mix and Unique Selling Proposition: A Case Study
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TM's Marketing Mix and Its Impact on Sales Targets
The marketing mix plays a crucial role in TM achieving its sales targets. TM offers a wide range of products, including hardware, home appliances, electronics, furniture, automotive parts, and office supplies. This extensive product range caters to diverse consumer needs, expanding its customer base and sales potential.
TM's primary aim is to offer the lowest prices in the market. This pricing strategy is supported by lean production methods, just-in-time (JIT) practices, and outsourcing to minimize costs. By offering competitive prices, TM attracts consumers and maintains a competitive edge.
TM effectively promotes its low prices and extensive product range through various marketing channels,... Continue reading "TM's Marketing Mix and Unique Selling Proposition: A Case Study" »