Mastering Agile Social Media Advertising and Community Management
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Social Advertising Fundamentals
Social Ads: are paid advertisements that appear on social media platforms like Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), Pinterest, and others.
In Social Media Management, saying "the process is an agile process" means that the way we plan, create, post, and measure content is flexible, adaptable, and fast-moving.
"AGILE PROCESS" - No te quedas parado, al final siempre vas testeando. (Are the formats working? How much have we invested? How effective was the message?) This feedback loop allows us to be very agile thanks to digital tools.
The process is an agile process:
- Define Goals: Set clear, measurable goals like increasing engagement, traffic, or sales.
- Understand Your Audience: Know who you’re