Communication and Management Theories: Key Thinkers and Concepts
Classified in Social sciences
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Defining Communication
One possible definition: "To create and interpret messages that imply a potential answer" (Em Griffin)
Shannon-Weaver Model (1948)
In 1948, Claude Shannon and Warren Weaver developed the Mathematical Theory of Communication.
Elements: Sender, Message, Receiver, Code, Channel, Context, and Noise.
Organizational Theory
"An organization is a social institution in which its members carry out a series of activities, has a relatively stable structure over time, and tends towards certain goals" (Bernard Kliksberg)
Management Guru
PETER DRUCKER
Pioneers of Public Relations
Eduard Bernays
- Created the concept of "Public Relations advisor."
- Active career of 40 years working for large clients (Caruso, Eisenhower, General Motors...).
- First professor