Core Organizational Definitions: Mission, Vision, and Management Fundamentals
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Core Organizational and Management Definitions
Mission
The fundamental purpose, end, or raison d'être of a firm or organization. It defines:
- What it aims to serve in the environment or social system in which it operates.
- What it claims to do.
- For whom it is going to do it.
The mission is influenced by several elements, including: the history of the organization, the preferences of management and/or owners, external or environmental factors, available resources, and its distinctive capabilities.
Vision
Defined as the long-term direction of the company. It provides guidance and encouragement to steer strategic decisions, supporting the growth of competitiveness.
Allies
Institutions or private or public organizations that meet the following criteria:
- They