Strategic Pricing and Financial Accounting Principles
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Pricing Strategies and Techniques
Cost-Based Pricing Techniques
- Cost Plus Pricing: Price = Total Cost + Markup.
- Marginal Cost Pricing: Ignores fixed costs; based on marginal cost and contribution.
- Merits: Efficient pricing guidance, useful across product life cycles.
- Demerits: Complex for accountants; not useful with fluctuating costs.
Objective-Based Pricing
- Target Return Pricing: Price set to achieve a desired Return on Investment (ROI).
- Profit Maximization: Price = Cost + Profit margin.
- Sales Maximization: Focus on maximizing sales volume.
Competition-Based Pricing
- Penetration Pricing: Low initial price to capture market share.
- Going Rate Pricing: Price set based on industry levels.
- Limit Pricing: Low price to discourage new competitors.