Essential Marketing Metrics and Profitability Formulas
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1. New Followers
Formula: New followers = Final followers - Initial followers
Use it when: The case provides follower counts at the beginning and end of the year.
Meaning: Indicates the total number of new followers generated by the campaign.
2. Cost per New Follower
Formula: Cost per new follower = Campaign cost / New followers
Meaning: Shows the acquisition cost for a single new follower.
Interpretation: A lower cost per follower indicates higher campaign efficiency.
3. New Customers from Followers
Formula: New customers = New followers × Conversion rate
Meaning: Calculates how many followers converted into actual customers.
4. Customer Acquisition Cost (CAC)
Formula: CAC = Campaign cost / New customers
Interpretation: A lower CAC is preferred as it... Continue reading "Essential Marketing Metrics and Profitability Formulas" »