JOJO
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3.11. QUESTIONNAIRE DESIGN
1.Roles of questionnaires: Primary purpose: facilitate the extraction of data from a respondent. Secondly: It serves as an ‘aide memoire’ to the interviewer.Thirdly: It provides consistency in the way the interview is conducted. Without a questionnaire: questions would be asked in a haphazard way at the discretion of the individual.
2.Types of questionnaires: Structured questionnairesconsist of closed or prompted questions (with predefined answers) that require the designer to anticipate all possible answers. Semi-structured questionnaires comprise a mixture of closed and open questions used in B2B market research where there is a need to accommodate a large range of different responses from companies.Unstructured... Continue reading "JOJO" »