Legal and Ethical Foundations of Advertising Practice
Classified in Law & Jurisprudence
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Legal Framework of Advertising
Advertising is highly restricted by law, which mandates that any public event or campaign must be disclosed using appropriate means, such as the press.
Key Definitions in Advertising Law
Advertisers
Advertisers are individuals or legal entities professionally involved in providing services related to the creation, execution, and distribution of advertising campaigns, including the creation of public programs on behalf of other advertisers.
The Media
The media refers to the channels used to transmit advertising messages to the public. The main channels include:
- Television (TV)
- Radio
- Cinema
- Newspapers and Magazines
- Internet
Consumers
Consumers are all people within a country. In the context of advertising, they are understood... Continue reading "Legal and Ethical Foundations of Advertising Practice" »