Agenda Setting Theory and Classical Conservatism
Classified in Law & Jurisprudence
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Agenda Setting
Media coverage not only directs what we think but also shapes how we think. This influence provides media with a powerful tool to influence government and the way people view it. The idea that what the public thinks about is set by the media. The agenda setting theory was first introduced by Dr. Maxwell McCombs and Dr. Donald Shaw in 1972. This theory states that the news plays an integral part in the shaping of political realities. The amount of time spent on an issue and the information relayed in a news story, along with the story's position, determines how much a reader learns and the amount of importance placed on the issue. McCombs and Shaw's agenda setting theory states that when the media reflect on the views of a candidate... Continue reading "Agenda Setting Theory and Classical Conservatism" »