Journalism Language: Features and Genres
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Communicative Characteristics: The S-Mix Code
The S-Mix Code is one of the most striking features of journalistic and advertising language. It involves the strategic combination of various codes depending on the medium used:
- Radio: Oral language is mixed with musical messages.
- Print Media: Written language is combined with iconic (visual) language.
- Television: Oral language, written text, still images, and moving images are all integrated.
The Newspaper as a Semiological System
A newspaper functions as a semiological system, a set of interrelated and interdependent signs that enable communication and information transmission. To facilitate correct decoding by the reader, newspapers are structured into various parts, primarily sections, which organize... Continue reading "Journalism Language: Features and Genres" »