Analyzing Business Competitive Environment with Porter's Forces
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Competitive Environment Analysis
The Competitive Environment significantly affects a business within its industry. We use Porter’s Five Forces model for analysis.
The Five Forces Components
- Substitutes: Products or services that can replace yours. Fewer substitutes are better.
- Complements (Comps): Potential opportunities that enhance your product (e.g., ink for a printer).
- Rivals (Competitors): You want few rivals and high market demand.
- New Entrants: Undesirable; they are kept out via barriers to entry.
- Customers: The more customers you have, the less bargaining power each individual customer possesses. This applies to both B2B and B2C models.
- Suppliers: The more suppliers available, the better the terms and deals you can secure.