After-Sales Service: A Key to Customer Loyalty
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After-Sales Service
It is the set of mechanisms and tasks that the organization uses after the sale is done in order to obtain total customer satisfaction. It is an important source of information and should be considered as an investment. It is easier to sell new products to a satisfied customer than finding new customers.
Advantages:
- It provides greater customer satisfaction.
- It improves the image of the company.
- It improves direct knowledge of the market.
- It involves potential customer loyalty.
- It implies a likely increase in sales.
Disadvantages:
- It involves certain costs.
- It needs to be controlled.
- It can cause a possible increase in the number of claims.
- It implies a greater demand for service and quality.
- It causes more staffing needs.