Market Dynamics: Firm Demand and Monopoly Power
Classified in Economy
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Market Dynamics: Competition and Demand
Pure monopoly is a rare case. More frequently, several companies compete in markets. Suppose, for example, that four companies producing toothbrushes face the market demand curve shown in a graph. These companies produce a total of 20,000 toothbrushes daily, selling each for $1.50.
At this price, the market demand is inelastic, with an elasticity of -1.5.
Market vs. Firm Demand Curves
The graph (A) shows the market demand for toothbrushes. Graph (B) shows the demand for toothbrushes as seen by Company A. While the market demand elasticity at $1.50 is -1.5, Company A faces a much more elastic demand curve (Da) due to competition from other businesses. At a price of $1.50, Company A's demand elasticity is -... Continue reading "Market Dynamics: Firm Demand and Monopoly Power" »