Effective Communication Strategies for Businesses
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Setting the Initial Communication Strategy
Before choosing its communication tools, a company must determine its communication budget. This budget may be a flat fee or a percentage of total business, while also providing for the participation fees of different local partners. The company must choose between or combine several solutions, including:
Advertising Media
When opting for this means of communication, companies should pay particular attention to the following points:
- The choice between different media (TV, radio, press) depending on the nature of the product and the customs of the country.
- Compliance with regulatory constraints. There are three levels of constraints:
- Banned advertising: This applies to products related to public health, such